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Pet Parents Scramble for Aldi’s Sold-Out Squishmallow Beds as Viral Craze Explodes
A new pet craze is sweeping the country, and it is leaving Aldi shelves completely bare.
The supermarket’s latest limited-edition Squishmallow pet beds have become one of the fastest-selling pet products of the season, with shoppers racing from store to store in search of the plush, cartoon-inspired designs that social media simply cannot stop talking about.
With a price tag of just $24.99, these beds are being hailed as the deal of the year for pampered pets.
The beds, available in small (20-inch) and medium (24-inch) sizes, have struck a chord with owners of cats, small dogs, and even larger pets looking for a cosy spot to curl up.
Customers say the beds are not only irresistibly cute but surprisingly substantial, offering comfort that rivals far pricier designer brands.
What Makes These Adorable Beds So Special
Aldi has tapped directly into the Squishmallow obsession sweeping the internet.
But these beds are not gimmicks.
They are crafted from the same ultra-soft, marshmallow-like material used in the viral plush toys themselves, giving pets a genuinely luxurious sleeping experience.
Instead of the bland neutral dog beds lining most aisles, these feature full character designs (Cam the cat, Conno, Lola, and Jerrika) instantly transforming them into Instagram-ready décor pieces.
Shoppers who managed to get their hands on one say the quality is far beyond what they expected from a $25 Aldi Find.
Reviewers praise the plush cushioning, the sturdy raised edges that act as makeshift pillows, and the structured stitching that keeps the characters looking pristine even after months of constant use.
Pet owners also report that even anxious pets or those who normally reject new furniture immediately curl into these beds as though they’ve been theirs forever.
Comfort Pets Love, Practical Features Owners Need
Owners have taken to Reddit and Facebook to share their excitement, with many describing last-minute dash-to-store missions after spotting the beds in weekly ads.
One shopper admitted they “rushed out the door” just to snag the octopus design before it sold out, while another said their cats loved theirs so much they had no choice but to buy a second one for upstairs.
Beyond the irresistible softness, owners say the beds offer notable sleep benefits.
The deep centre padding and snug, rounded shape create a den-like experience that encourages better rest, especially for pets prone to anxiety or rainy-day jitters.
Several users reported that their pets “jumped in immediately,” a rarity for even the fussiest felines.
Designed to Last, and Easy to Clean
Despite the plushness, the beds have proven surprisingly durable. They feature removable covers that can be washed to stay fresh — a relief for anyone with shedding pets or muddy paws.
One lifelong dog owner called it “the softest and comfiest bed” they had ever purchased, adding that even after heavy use, the stitching and character details remained in excellent condition.
Owners say the beds hold their shape well over time, with no sagging or clumping of filling, a common complaint with bargain pet bedding.
Considering the quality, many say they would have expected the price to be double — or even triple — what Aldi is charging.
The Real Reason These Beds Are Selling Out Everywhere
A perfect storm is driving the sellout chaos. At $24.99, Aldi has drastically undercut competitors, where similar Squishmallow pet beds routinely cost far more. Combined with the brand’s cult-like fanbase, the beds were almost guaranteed to go viral. Social media has done the rest, with TikTok and Instagram overflowing with adorable videos of dogs and cats curled in the smiling, pastel-coloured characters.
Then there’s Aldi’s signature pressure: the items are part of Aldi Finds, meaning they are available for a limited time only. When they’re gone, they’re gone — and shoppers know it. Facebook groups devoted to Aldi deals have been buzzing with warnings like “these sold out SO FAST last restock,” pushing even more people to snap them up immediately.
With pet spending at an all-time high and owners eager for products that blend quality with personality, it is no surprise these beds have become a nationwide sensation.
Pet Parents Are Raving
Online reactions have been overwhelmingly enthusiastic. One Reddit user posted a photo of their cat blissfully curled in the centre of the bed, racking up hundreds of upvotes in hours.
Another review celebrated the craftsmanship, calling it “super soft — exactly the same material and stuffing as the regular Squishmallows toys.”
Owners say the beds are spacious enough for medium-sized dogs to stretch out, and in some homes, two cats have been spotted sharing one without complaint.
Are They Worth the Hype?
For small and medium-sized pets, absolutely. At under $25, these beds rival premium models in comfort, appeal, and construction.
The biggest drawback is availability, not size. Aldi’s limited-time approach means that once stores sell out, shoppers may have to wait months for another chance.
Large dog owners may be disappointed that no bigger sizes exist yet, but for the millions of pet parents with cats and smaller dogs, these beds are being hailed as an unbeatable buy, assuming you can find one in stock.